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LIBROS DEL AUTOR: nicole bruhl

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Exploring the Concept of Resonance in Scientific Research and as a Tool to Improve Efficiency in Corporate Communication

Nicole Brühl

This book examines resonance in corporate and stakeholder-oriented communication by tracing its origins in physics and its transfer into the social sciences. While earlier studies often reduced resonance to echo or audience feedback, this work defines it as an amplified affective, cognitive, and behavioral response to a message within and between social systems through dynamic ...

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