LIBROS DEL AUTOR: nelson kj

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  • Brand Management
    Dr. Sruthi V / Nelson KJ / Sangeetha Lakshman
    In today’s hyper-connected marketplace, a brand is far more than a logo or a catchy tagline-it is the living promise, reputation, and emotional connection a business builds with its audience. This essential guide to Brand Management bridges foundational marketing theory with real-world strategic execution. Written for business students, ambitious entrepreneurs, and seasoned mar...
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    72,21 €