LIBROS DEL AUTOR: neil rackham

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  • SPIN®-Selling
    Neil Rackham
    True or false? In selling high-value products or services: ’closing’ increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book.Neil Rackham and his team studied more than 35,000 sale...
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    55,64 €