LIBROS DEL AUTOR: nathalie iltis

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  • The Fashion Retail Industry and its Branding Strategies for Success
    Nathalie Iltis
    The fashion industry is a dominant market within popular culture. Successful clothing labels relate to a branding strategy including marketing, management and advertising. Graphic design is also an important factor in the development of this strategy. This book describes and analyses the process of developing and selling a fashion brand to the public, from the first designer la...
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    59,86 €