LIBROS DEL AUTOR: natalie t wood

2 resultados para LIBROS DEL AUTOR: natalie t wood

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  • #Share
    Caroline K. Muñoz / Caroline KMuñoz / Natalie T. Wood / Natalie TWood
    Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant portion of eWOM occurs on social media platforms. Whether it is a status update to Fa...
    Disponible

    18,12 €

  • Virtual Social Identity and Consumer Behavior
    Michael R. Solomon / Natalie T. Wood
    Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce. ...
    Disponible

    104,37 €