LIBROS DEL AUTOR: natalie barfuss

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  • An Integrated Marketing Communication Case Study of a Small Daily Newspaper
    Natalie Barfuss
    This is a multi-method case study of a small, local newspaper, which in the last several years has developed innovative product design changes and experienced an increase in its circulation. Quantitative and qualitative data were gathered through several phases of research including interviews and a survey. Several major findings emerged from the study. First, the results exten...
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