LIBROS DEL AUTOR: naresh k malhotra

24 resultados para LIBROS DEL AUTOR: naresh k malhotra

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  • Marketing Management and Policy
    Naresh K. Malhotra / Publishers
    Strategic Marketing Decisions for a Changing Business Landscape!Marketing Management and Policy by Naresh Malhotra provides a comprehensive exploration of marketing strategies, policies, and frameworks that drive business success. This volume in the Legend in Marketing series delves into the fundamental principles of marketing management, addressing critical topics such as mark...
    Disponible

    103,63 €

  • International and Cross-cultural Marketing
    Naresh K. Malhotra / Vibrant Publishers
    Understand Global Markets & Cultural Influences on Consumer Behavior!International and Cross-Cultural Marketing by Naresh Malhotra explores the complexities of marketing across borders and how cultural differences impact consumer behavior, branding, and market entry strategies. This volume in the Legend in Marketing series provides a deep dive into global marketing theories, in...
    Disponible

    103,22 €

  • Marketing of Services
    Naresh K. Malhotra / Vibrant Publishers
    Master Service Marketing in Retail & Healthcare!Marketing of Services: Retailing and Health Care by Naresh Malhotra delves into the unique challenges and strategies involved in marketing intangible services-specifically in retail and healthcare sectors. As part of the Legend in Marketing series, this book presents groundbreaking research on consumer expectations, service qualit...
    Disponible

    103,86 €

  • Management Information Systems, Technology, and Marketing
    Naresh K. Malhotra / Vibrant Publishers
     The Future of Marketing & Technology-Driven Decision MakingManagement Information Systems, Technology, and Marketing by Naresh Malhotra explores the evolving relationship between technology, data-driven decision-making, and marketing strategies. This volume from the Legend in Marketing series delves into how management information systems (MIS), artificial intelligence (AI), b...
    Disponible

    103,77 €

  • Consumer Behavior
    Naresh K. Malhotra / Vibrant Publishers
    Understand What Drives Consumer Decisions!Consumer Behavior: Attitude, Intention, and Choice Behavior by Naresh Malhotra delves into the intricate psychological and behavioral factors that shape consumer preferences and decision-making. This volume in the Legend in Marketing series explores how attitudes are formed, how they influence purchase intentions, and ultimately, how co...
    Disponible

    103,62 €

  • Ethics, Quality of Life, and Pedagogy
    Naresh K. Malhotra / Vibrant Publishers
     Ethics, Education, and Quality of Life in Business & SocietyEthics, Quality of Life, and Pedagogy by Naresh Malhotra is a thought-provoking volume from the Legend in Marketing series that examines the intersection of business ethics, social responsibility, education, and quality of life. This book explores how ethical decision-making shapes businesses, economies, and societies...
    Disponible

    103,77 €

  • International and Cross-cultural Marketing
    Naresh K. Malhotra / Vibrant Publishers
    ���� Understand Global Markets & Cultural Influences on Consumer Behavior!International and Cross-Cultural Marketing by Naresh Malhotra explores the complexities of marketing across borders and how cultural differences impact consumer behavior, branding, and market entry strategies. This volume in the Legend in Marketing series provides a deep dive into global marketing theorie...
    Disponible

    85,21 €

  • Ethics, Quality of Life, and Pedagogy
    Naresh K. Malhotra / Vibrant Publishers
    ���� Ethics, Education, and Quality of Life in Business & SocietyEthics, Quality of Life, and Pedagogy by Naresh Malhotra is a thought-provoking volume from the Legend in Marketing series that examines the intersection of business ethics, social responsibility, education, and quality of life. This book explores how ethical decision-making shapes businesses, economies, and socie...
    Disponible

    85,76 €

  • Research Methodology
    Naresh K. Malhotra / Vibrant Publishers
    Unravel the complexities of conjoint analysis, multidimensional scaling, and advanced research techniques with Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques by Naresh Malhotra. This volume in the Legend in Marketing series presents Malhotra’s pioneering contributions to quantitative research methods, offering critical insights for sch...
    Disponible

    85,77 €

  • Research Methodology
    Naresh K. Malhotra / Vibrant Publishers
    Master the fundamentals of research design and data analysis with Research Methodology: Research Design and Data Analysis, a key volume in the Legend in Marketing series by Naresh Malhotra. This book delves into the principles of designing effective research studies, ensuring accurate data collection, analysis, and interpretation.Covering critical topics such as sampling techni...
    Disponible

    85,12 €

  • Consumer Behavior
    Naresh K. Malhotra / Vibrant Publishers
    Unravel the Psychology Behind Consumer Choices!Consumer Behavior: Information Processing and Decision Making by Naresh Malhotra provides a deep dive into the cognitive processes that drive consumer decisions. This essential volume in the Legend in Marketing series examines how individuals gather, evaluate, and act on information, influencing their purchasing behavior.Covering t...
    Disponible

    85,61 €

  • Consumer Behavior
    Naresh K. Malhotra / Vibrant Publishers
    Understand What Drives Consumer Decisions!Consumer Behavior: Attitude, Intention, and Choice Behavior by Naresh Malhotra delves into the intricate psychological and behavioral factors that shape consumer preferences and decision-making. This volume in the Legend in Marketing series explores how attitudes are formed, how they influence purchase intentions, and ultimately, how co...
    Disponible

    85,60 €

  • Marketing Management and Policy
    Naresh K. Malhotra / Vibrant Publishers
    Strategic Marketing Decisions for a Changing Business Landscape!Marketing Management and Policy by Naresh Malhotra provides a comprehensive exploration of marketing strategies, policies, and frameworks that drive business success. This volume in the Legend in Marketing series delves into the fundamental principles of marketing management, addressing critical topics such as mark...
    Disponible

    85,61 €

  • Marketing of Services
    Naresh K. Malhotra / Vibrant Publishers
    ����️ Master Service Marketing in Retail & Healthcare!Marketing of Services: Retailing and Health Care by Naresh Malhotra delves into the unique challenges and strategies involved in marketing intangible services-specifically in retail and healthcare sectors. As part of the Legend in Marketing series, this book presents groundbreaking research on consumer expectations, service ...
    Disponible

    85,85 €

  • Research Methodology
    Naresh K. Malhotra / Vibrant Publishers
    Unravel the complexities of conjoint analysis, multidimensional scaling, and advanced research techniques with Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques by Naresh Malhotra. This volume in the Legend in Marketing series presents Malhotra’s pioneering contributions to quantitative research methods, offering critical insights for sch...
    Disponible

    103,78 €

  • Research Methodology
    Naresh K. Malhotra / Publishers
    Master the fundamentals of research design and data analysis with Research Methodology: Research Design and Data Analysis, a key volume in the Legend in Marketing series by Naresh Malhotra. This book delves into the principles of designing effective research studies, ensuring accurate data collection, analysis, and interpretation.Covering critical topics such as sampling techni...
    Disponible

    103,14 €

  • Consumer Behavior
    Naresh K. Malhotra / Vibrant Publishers
    Unravel the Psychology Behind Consumer Choices!Consumer Behavior: Information Processing and Decision Making by Naresh Malhotra provides a deep dive into the cognitive processes that drive consumer decisions. This essential volume in the Legend in Marketing series examines how individuals gather, evaluate, and act on information, influencing their purchasing behavior.Covering t...
    Disponible

    103,63 €

  • Management Information Systems, Technology, and Marketing
    Naresh K. Malhotra / Vibrant Publishers
    ���� The Future of Marketing & Technology-Driven Decision MakingManagement Information Systems, Technology, and Marketing by Naresh Malhotra explores the evolving relationship between technology, data-driven decision-making, and marketing strategies. This volume from the Legend in Marketing series delves into how management information systems (MIS), artificial intelligence (AI...
    Disponible

    85,76 €

  • God Is Calling You
    Rev. Naresh K. Malhotra
    God has a unique calling for every individual that fits His special plan and purpose for your life. This calling is the way you are to live on the earth and encompasses all your being and doing. Essentially, calling refers to belonging to Christ and participating in His redemptive work in the world in the special way He has called you. The two books in this series will help you...
    Disponible

    19,49 €

  • God Is Calling You
    Rev. Naresh K. Malhotra
    God has a unique calling for every individual that fits His special plan and purpose for your life. This calling is the way you are to live on the earth and encompasses all your being and doing. Essentially, calling refers to belonging to Christ and participating in His redemptive work in the world in the special way He has called you. The two books in this series will help you...
    Disponible

    20,75 €

  • Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
    Naresh K. Malhotra
    This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others.Founded in 1971, the Academy of...
    Disponible

    136,42 €

  • Relationship Marketing Re-Imagined
    Ahmet Bayraktar / Can Uslay / Naresh K. Malhotra / Naresh KMalhotra
    Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly nee...
    Disponible

    18,46 €

  • Review of Marketing Research
    Naresh K. Malhotra
    Review of Marketing Research ...
    Disponible

    265,57 €

  • Review of Marketing Research
    Naresh K. Malhotra
    Contains articles by the marketing field’s researchers and scholars. This title presents a view of the marketing research methodologies. ...
    Disponible

    181,64 €