LIBROS DEL AUTOR: nancy wunderlich

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  • Acceptance of Remote Services
    Nancy Wünderlich
    Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, cont...
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