LIBROS DEL AUTOR: nadine scholz

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  • The Relevance of Crowdfunding
    Nadine Scholz
    Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd’s resources. It not only provides upfront cash for product development and production, more importantly it enabl...
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