LIBROS DEL AUTOR: nadine c billgen

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  • German and American Crisis Coverage- Treatment of the Baycol/Lipbay Crisis in Elite Newspapers
    Nadine C. Billgen
    In 2001, the German pharmaceutical company Bayer withdrew an anticholesteroldrug - Baycol/Lipobay - because the product was suspected to beconnected to several deaths. The alleged side-effects of the drug caused a bigPR crisis for Bayer that forced the company to respond in order to protect itsimage. The research of framing in public relations crises is a developing area.While ...
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