LIBROS DEL AUTOR: myna german

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  • Paper and the Pew
    Myna German
    This work builds on Bernard Berelson’s 1949 'Uses and Gratifications' landmark study for Columbia University, which analyzed a crosssection of men and women living in New York who did not receive the newspaper during a New York Times strike. Respondents were asked for the reasons he or she bought a newspaper and what gratification associated with the paper was unavailable to th...
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