LIBROS DEL AUTOR: muyiwa kayode

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  • THE SEVEN DIMENSIONS OF BRANDING
    MUYIWA KAYODE
    Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with your brand consigned to the grave yard of marketing casualties! How is branding in an emerging economy different from the same exercise in a mature economy? What are the peculiar challenges brand managers face when they find themselves in so...
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    14,10 €