LIBROS DEL AUTOR: mudassar ali

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  • CRM activities in the growth and expansion of hotel industry
    Mudassar Ali
    Today, service organizations are shifting their focus from 'transactional exchange' to 'relational exchange' for developing mutually satisfying relationship with customers. Extended relationships are reported to have a significant impact on transaction cost and profitability, and customer lifetime value. Serving the customers, in true sense, is the need of the hour as the custo...
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    55,46 €