LIBROS DEL AUTOR: muchun wan

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  • CSR Image Discursive Construction of Banks and the Effects on Capital Markets
    Muchun Wan
    This book attempts to establish an inter-disciplinary discourse evaluation framework to analyze multi-dimensional discursive features along 4 dimensions in Chinese and American banks’ CSR reports: sentiment, readability, CSR keyword, and visualization. It analyzes Chinese and American banks’ different discursively constructed CSR images via the employment of various discursive ...
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