LIBROS DEL AUTOR: monique diderich

2 resultados para LIBROS DEL AUTOR: monique diderich

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  • An Analysis of Douglas McGregor’s The Human Side of Enterprise
    Monique Diderich / Stoyan Stoyanov
    What makes a good manager? Though we can probably all point to someone we think of as a good manager, what precisely makes them so good at their job is a complex question - and one central to good business organization. Management scholar Douglas McGregor’s seminal 1960 book The Human Side of Enterprise is perhaps the most influential attempt to answer that question, and provid...
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    11,43 €

  • An Analysis of Theodore Levitt’s Marketing Myopia
    Elizabeth Mamali / Monique Diderich
    Theodore Levitt’s 1960 article 'Marketing Myopia' is a business classic that earned its author the nickname 'the father of modern marketing'. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life - in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds...
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    11,45 €