LIBROS DEL AUTOR: monika maria mohring

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  • Innovation in a High Technology B2B Context
    Monika Maria Möhring
    Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation’s automation...
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    66,35 €