LIBROS DEL AUTOR: monika j a schroder

2 resultados para LIBROS DEL AUTOR: monika j a schroder

monika j a schroder Eliminar filtro Quitar filtros
  • Food Quality and Consumer Value
    Monika J.A. Schröder
    Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers actually come to fulfilling their customers’ requirements. The concept of consumer value is one of the main pillars underpinning the theory of market differentiation. This book takes an interdisciplinary approach to the an...
    Disponible

    47,58 €

  • Food Quality and Consumer Value
    Monika J.A. Schröder
    Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers actually come to fulfilling their customers’ requirements. The concept of consumer value is one of the main pillars underpinning the theory of market differentiation. This book takes an interdisc...
    Disponible

    145,94 €