LIBROS DEL AUTOR: monica coronel

1 resultados para LIBROS DEL AUTOR: monica coronel

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  • Design of social marketing strategies
    Leuni Noralva Medina Preciado / Monica Coronel
    The objective of this thesis is to design social marketing strategies to raise awareness about the work done by the Ecuadorian Red Cross. This degree work proposes communication strategies that motivate not only donors, but also capture the attention of potential sponsors. A field research was conducted in the city of Guayaquil which resulted in the fact that people do not know...
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