LIBROS DEL AUTOR: mona chung

2 resultados para LIBROS DEL AUTOR: mona chung

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  • Dancing With The Dragon
    Bruno Mascitelli / Mona Chung
    The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature-especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company’s capabilities to scan the external environment. It does this by using real time data and intelligence to understan...
    Disponible

    18,52 €

  • Doing Business in China
    Jane Menzies / Mona Chung / Stuart Orr
    Although this book has a specific focus on Australian firms doing business in China, the important and unique contribution this book makes will help you and anyone in an organization that is considering doing business in China. China maintains a high growth economy and is currently the second largest in the world. This book, which includes results from research interviews condu...
    Disponible

    18,13 €