LIBROS DEL AUTOR: mojtaba givee

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  • 51 Ps MARKETING
    Mojtaba Givee
    The 4 Ps of the marketing mix remain relevant for effective marketing today. However, with rapid digitalization, a more holistic approach has emerged: the 4 Es. Addressing challenges such as siloed data and outdated systems is crucial to this shift. With advancements in marketing technology, the rise of IoT, and the explosion of social media, various marketing mix frameworks ha...
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    52,97 €