LIBROS DEL AUTOR: mitch duckler

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  • The Future-Ready Brand
    Mitch Duckler
    In his 2019 book, The Indispensable Brand, Mitch Duckler took major brands to task for the 'identity crisis' they faced with so many of them indistinguishable from one another, failing at arguably the most important job of brand management-differentiation. Then he offered a best practices workflow for becoming an indispensable brand and sustaining that brand excellence over tim...
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    15,60 €