LIBROS DEL AUTOR: milena hake

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  • Shopping in Virtual Stores
    Milena Hake
    How can immersive virtual environments reshape the way Generation Z shops? Discover how virtual stores in the metaverse could revolutionize shopping for Gen Z. This study investigates the customer experience in virtual stores, its sensory, emotional, cognitive, social and immersive dimensions and their influence on Gen Z’s behavioral intention to use virtual stores as a new sho...
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    142,74 €