LIBROS DEL AUTOR: milan sedoglavich

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  • Internationalization of the Yarra Valley Wine Industry Cluster
    Milan Sedoglavich
    Within the Yarra Valley there are more than 80wineries of different sizes and at different stagesof internationalization. This research used groundedtheory to identify ways in which wineries haveapproached their internationalization process. Thereis a significant emphasis placed on personalrelationships and networks between wineries whenentering foreign markets because they pro...
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