LIBROS DEL AUTOR: miguel angelo hemzo

2 resultados para LIBROS DEL AUTOR: miguel angelo hemzo

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  • Marketing Luxury Services
    Miguel Angelo Hemzo
    This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as well as positioning and the market, it focuses on the challenges in luxury related to the traditional 4 Ps (Products, Place, Promotion and Price), in addition applying the service-dom...
    Disponible

    48,10 €

  • Marketing Luxury Services
    Miguel Angelo Hemzo
    This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as well as positioning and the market, it focuses on the challenges in luxury related to the traditional 4 Ps (Products, Place, Promotion and Price), in addition applying the service-dom...
    Disponible

    66,55 €