LIBROS DEL AUTOR: michiko yamada

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  • A lucrative double-standard on pop culture
    Michiko Yamada
    This book analyzed the messages Japanese TV commercials with Western Hollywood celebrities contained from three methodological perspectives: content analysis, interviews, and semiology. Content analysis shows Western culture’s high penetration into Japan. Semiological analysis reveals the significance of Western celebrities in Japanese TV commercials. The interview analysis ind...
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    97,56 €