LIBROS DEL AUTOR: michele schoenberger orgad

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  • Communicating Strategically - Public Relations, Organisational Legitimacy and NATO’s Bid for Kosovo
    Michèle Schoenberger-Orgad
    Contemporary military interventions involve public relations. Strategic communication to inform and persuade publics has become part of achieving specific political and organisational, as well as military, goals. This book analyses NATO’s communication operations in the 1999 Kosovo Campaign against Yugoslavia. It argues that NATO used the Kosovo Campaign as a vehicle to transfo...
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    97,45 €