LIBROS DEL AUTOR: michael w lodato ph d

4 resultados para LIBROS DEL AUTOR: michael w lodato ph d

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  • A Handbook for Managing Strategic Processes
    Michael W. Lodato Ph. D. / Michael WLodato PhD.
    In a very real sense, Michael Lodato has been working on this handbook for over 45 years - starting in 1968 when, as a new CEO of a small consulting company, he attended a seminar on strategic planning at UCLA. The resulting strategy helped run the company but also served as the first template for his strategic planning methodology. Over the years, as a result of working on rea...
    Disponible

    36,21 €

  • Selling Big Ticket Items
    Michael W. Lodato Ph.D. / Michael WLodato Ph.D.
    Big ticket products and services -- what are they? You see big ticket items all of the time. That one-hour photo processing machine at the drug store was sold by a salesperson. The car wash that you go to is a big robotic system that was a big sale for someone and many of the components of that system (e.g. the dryers) were big ticket items when they were sold to the contractor...
    Disponible

    17,60 €

  • Management of New Product Launches and Other Marketing Projects
    Michael W. Lodato Ph.D. / Michael WLodato Ph.D.
    A big percentage of marketing and sales work can and should be done as projects. These are jobs where a specific product, system or other deliverable must be produced by a specific date within a specific budget. One of the most challenging of these is a project to launch a new product - the focus of this book. Here are some of the things that must be ready on the launch date:th...
    Disponible

    17,65 €

  • Integrated Sales Process Management
    Michael W. Lodato Ph. D. / Michael WLodato PhD.
    Selling is getting more and more complex, yet few companies are implementing formal sales processes that would bring the degree of management control that is needed. Too many managers have no reliable way to measure the performance of sales people other than by orders produced and bulging 30-60-90 day forecasts with little or no backup.There is pressure to adopt sales automati...
    Disponible

    40,85 €