LIBROS DEL AUTOR: michael swan

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  • Innovation and Product Management
    Kurt Gaubinger / Michael Rabl / Scott Swan
    Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular...
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    66,04 €