LIBROS DEL AUTOR: michael saren

2 resultados para LIBROS DEL AUTOR: michael saren

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  • The SAGE Handbook of Marketing Theory
    Barbara Stern / Michael Saren / Pauline Maclaran
    Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume. ...
    Disponible

    98,91 €

  • Critical Marketing
    Christina Goulding / Michael Saren / Pauline Maclaran
    Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing ...
    Disponible

    102,85 €