LIBROS DEL AUTOR: michael r hyman

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  • Anticipated Emotions Matter
    Jeremy J. Sierra / Michael R. Hyman
    In gaming contexts with uncertain outcomes, the majority of bettors understand that positive returns on their wagers, over time, are beyond reach. Because well-established marketing and economic theory generally assumes that consumers seek a net positive return from marketplace transactions, the value associated with gamblers’ repeated wagers must not be captured solely by the ...
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    59,70 €