LIBROS DEL AUTOR: michael r hoffman

2 resultados para LIBROS DEL AUTOR: michael r hoffman

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  • Before They Ask
    Michael R Hoffman
    Your customer exists, right now, at the intersection of dozens of active sensor streams. Their wearable records heart rate and movement. Their vehicle logs driving patterns. AI agents are negotiating, filtering, and deciding on their behalf - often before any human is aware a decision is being made. This is the Customer Sensor Economy. And it changes everything.Before They Ask:...
    Disponible

    39,11 €

  • Total Customer Engineering
    Michael R Hoffman
    The definitive framework for designing, measuring, and optimizing every customer interaction - now fully rebuilt for the age of artificial intelligence. Customer Worthy: Total Customer Engineering is the comprehensive expansion of Michael R. Hoffman’s foundational work, first published in 2010 and downloaded more than 500,000 times. Recognized by the Journal of Marketing, the o...
    Disponible

    73,26 €