LIBROS DEL AUTOR: michael prieler

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  • Advertising in the Aging Society
    Florian Kohlbacher / Michael Prieler
    Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Jap...
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    66,82 €