LIBROS DEL AUTOR: michael moone

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  • Management and Marketing at Beringer Vineyards and Wine World, Inc.
    Lisa Jacobson / Michael Moone
    This oral history transcript documents the management and marketing strategies employed at Beringer Vineyards and Wine World, Inc. Offering insights into the operations of two significant entities within the wine industry, the transcript provides valuable perspectives on business practices, challenges, and innovations during the specified period. Researchers and students of bus...
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