LIBROS DEL AUTOR: michael beverland

2 resultados para LIBROS DEL AUTOR: michael beverland

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  • A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
    Michael Beverland / Pinar Cankurtaran
    ...
    Disponible

    47,76 €

  • Brand Management
    Michael Beverland / Pinar Cankurtaran
    This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and co...
    Disponible

    145,67 €