LIBROS DEL AUTOR: michael becker peth

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  • Behavioral Supply Chain Contracting
    Michael Becker-Peth
    Behavioral operations management is a new and growing research field incorporating behavioral aspects of decision making into operations management models, challenging the assumption of fully rational decision makers. Behavioral aspects include risk-aversion, mental accounting, reference points, or bounded rationality.In this book the author presents experimental and empirical ...
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    66,98 €