LIBROS DEL AUTOR: meng j

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  • Research Methods in Luxury Management
    Kelly Meng / Michael J. G. Parnwell
    This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application. Beginning with a summary of past and present research in the field of luxury...
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    83,77 €