LIBROS DEL AUTOR: melvin prince

2 resultados para LIBROS DEL AUTOR: melvin prince

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  • Market Sensing Today
    Constantinos-Vasilios Priporas / Melvin Prince
    The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature-especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company’s capabilities to scan the external environment. It does this by using real time data and intelligence to understan...
    Disponible

    18,35 €

  • Consumer Cosmopolitanism in the Age of Globalization
    Melvin Prince
    Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers-their origins, values, media usage, and buyer behavior? This un...
    Disponible

    17,91 €