LIBROS DEL AUTOR: melissa lamson

3 resultados para LIBROS DEL AUTOR: melissa lamson

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  • Market Entry into the USA
    Melissa Lamson / Ralf Drews
    This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the Unit...
    Disponible

    73,13 €

  • Unternehmenserfolg in den USA
    Melissa Lamson / Ralf Drews
    ...
    Disponible

    54,46 €

  • No Such Thing as Small Talk
    Melissa Lamson
    Many business leaders, when they begin to work overseas or interact professionally with teams abroad, are surprised by how much they thought they knew about the other culture, but how little it counts for on the ground. The reality is that communication is multi-dimensional, and simply knowing a foreign language doesn’t mean one automatically understands the culture that goes w...
    Disponible

    22,28 €