LIBROS DEL AUTOR: melissa aronczyk

1 resultados para LIBROS DEL AUTOR: melissa aronczyk

melissa aronczyk Eliminar filtro Quitar filtros
  • Branding the Nation
    Melissa Aronczyk
    National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools, techniques and expertise of commercial branding is believed to help nations articulate more coherent and cohesive identities, attract foreign capital, and maintain citizen loyalty. In ...
    Disponible

    65,69 €