LIBROS DEL AUTOR: melanie r varin

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  • Ignite Topline Growth
    Melanie R. Varin
    Have you ever experienced the frustration of working in an organization where the Go-To-Market (GTM) functions of sales, marketing, and customer success do not play well together? Perhaps these departments even work in silos that promote goals that seem counter-productive or, worse yet, in opposition? If so, you are not alone! GTM misalignment is huge and pervasive, yet when te...
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