LIBROS DEL AUTOR: mei cao

3 resultados para LIBROS DEL AUTOR: mei cao

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  • Supply Chain Collaboration
    Mei Cao / Qingyu Zhang
    To survive and thrive in the competition, firms have strived to achieve greater supply chain collaboration to leverage the resources and knowledge of suppliers and customers. Internet based technologies, particularly interorganizational systems, further extend the firms’ opportunities to strengthen their supply chain partnerships and share real-time information to optimize the...
    Disponible

    134,28 €

  • Internet Mercenaries and Viral Marketing
    Chengyu Cao / Dana Sing-Yung Ed Sing-Yung Ed Sin Wu / Dana Sing-Yung EdSing-Yung EdSin Wu / Mei Wu / Peter Jakubowicz
    Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to i...
    Disponible

    229,73 €

  • Supply Chain Collaboration
    Mei Cao / Qingyu Zhang
    To survive and thrive in the competition, firms have strived to achieve greater supply chain collaboration to leverage the resources and knowledge of suppliers and customers. Internet based technologies, particularly interorganizational systems, further extend the firms’ opportunities to strengthen their supply chain partnerships and share real-time information to optimize the...
    Disponible

    132,93 €