LIBROS DEL AUTOR: mehak chopra

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  • Influence of Q-Commerce Food Delivery Strategies on the Health-Conscious Behaviour of Gen-Z in Pune
    Akhtar Ali Sayyed / Mehak Chopra / Rahul Sharma
    The rapid rise of Quick Commerce (Q-Commerce) has transformed how young consumers access food, prioritizing speed and convenience over traditional decision-making processes. This study examines how ultra-fast food delivery platforms influence the health-conscious behavior of Generation Z consumers in Pune City. Using empirical data from Gen-Z respondents, the research analyzes ...
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