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Nestlé - The Robustness of Large Conglomerates against Negative Publicity - A Quantitative and Qualitative Analysis of Risk, and Crisis Management Based on Financial Indicators

Ken Bjelland / Maximilian Westphal

Crises are an inevitable part of life. Knowledge is based on learning gained out of crises. But what happens if crises do not affect organizations anymore; and hence organizations become invulnerable towards crises? Is it then still valid calling them crises? Or do crises change into opportunities? Those questions arose after the authors chose Nestlé as a main focus of investig...

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