LIBROS DEL AUTOR: max von zedtwitz

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  • Leading Pharmaceutical Innovation
    Alexander Schuhmacher / Max von Zedtwitz / Oliver Gassmann
    Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceut...
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    68,32 €