LIBROS DEL AUTOR: max von zedtwitz

3 resultados para LIBROS DEL AUTOR: max von zedtwitz

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  • Leading Pharmaceutical Innovation
    Alexander Schuhmacher / Max von Zedtwitz / Oliver Gassmann
    Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceut...
    Disponible

    68,32 €

  • Leading Pharmaceutical Innovation
    Alexander Schuhmacher / Max von Zedtwitz / Oliver Gassmann
    Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceut...
    Disponible

    103,85 €

  • Responsible Product Innovation
    Andy Yunlong Zhu / Dimitris G. Assimakopoulos / Dimitris GAssimakopoulos / Max von Zedtwitz
    This book analyses the relationships among product safety strategy and culture, concurrent engineering, new product development (NPD) processes and product safety performance. Product safety is a matter of enormous economic and societal concern, given the safety risks to consumers and the financial risks to producers. Nevertheless, a thorough conceptual understanding of the eff...
    Disponible

    208,33 €