LIBROS DEL AUTOR: max geller

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  • Advertising at the Crossroads
    Max A. Geller / Max Geller
    Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such ac...
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