LIBROS DEL AUTOR: max a smith

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  • The ’Glocalization’ of Mobile Telephony in West and Central Africa
    Max A. Smith / Max ASmith
    This book examines the ‘glocalization’ – the adaptation of a global telecommunication technology to local particularities – in West and Central Africa. Through case studies in Cameroon and Guinea, the research presented evinces how local agency leads to the appropriation of mobile telephony, and the extent to which telecommunication companies acculturate their marketing strateg...
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    45,90 €