LIBROS DEL AUTOR: matthias nolden

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  • Innovation and Transformation
    Martin Kaschny / Matthias Nolden
    This book discusses a six-step transformation cycle in which the tasks of innovation management - ranked according to their relevance for companies - are placed in a systematic order. Presenting an in-depth discussion on innovation and transformation, the authors delve into strategic themes such as business models and strategic positioning, which are fundamental to the innovati...
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    66,09 €