LIBROS DEL AUTOR: matthias luecker

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  • File Sharing versus Pay Distribution in the Online Music Market
    Matthias Luecker
    Consumer preferences are a significant factor when trying to enhance the future success of distribution models in the online music market. This study focuses on the concept of conjoint analysis in order to measure what features of online download services are appreciated the most. Therefore, an online survey is conducted involving 150 subjects. The five attributes that are bein...
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    60,06 €