LIBROS DEL AUTOR: matt heinz

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  • Full Funnel Marketing
    Matt Heinz / The Heinz Marketing Team
    It’s no longer enough for B2B marketers to feed their sales team with qualified leads, supply them with content and bid them good luck the rest of the way. Today’s 'full funnel' marketers are actively working side-by-side with the sales team throughout every stage of the buying journey and sales process, embracing revenue responsibility and measuring their impact based on not ...
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    13,70 €