LIBROS DEL AUTOR: mats person

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  • The Transfortainer
    Mats Person
    It’s only in the moment when a brand meets its audience that the real brand is born.This book is about a new kind of audience behaviour that’s disrupting the brand playing field. As people increasingly look for personal meaning and transformation, they are disengaging from brands and instead seeking out self-reflection and a deeper form of engagement. Are purpose-driven marketi...
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    18,90 €